Movie Trailers

What is the genre?
The genre for Monster University would be a funny family and also would be an animation film.

Who is the audience?
The audience would be kids and also as its a family film it could be a movie nearly everyone could watch.

How do we know all this?
We know this because watching the trailer is shows us as an animation it is a kids film also the ideology is to get the target audience intreeged and want to know what happens